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-box. computer hardware and apple that is a name that everybody is familiar with with below and hit another low trading as low as 393. i have to be crossing it out because i have to look at it going lower and lower. trying to buy on the way up is what charles is trying to do rather on the way down. dagen: a week of news and we're not just talking about the market's. president obama in boston this hour attending the interfaith service for the victims of the attack. this is the investigation and those behind the bombing continues and the devastating news does not and there an explosion at a fertilizer plant wreaking havoc on the town of west texas. many are still missing and several said. connell: also the market's with nicole but first let's go to rich edson as the president is in boston. what about the bombings? >> what we look not right now from our security team that the fbi is considering whether to release video and pictures of what they believe could possibly believe one or two suspects. there is video of at least one of the devices being placed that is an internal process as to whether or
. melissa: nicole, thanks. lori: bmo cap ha capital lowered its 2013 price target for apple twice in the last week. let chess check in with a senior research analyst at abm markets. to keep an eye what iphones consumers are buying. keith, welcome to you. the crux of your latest forecast, your latest price target downgrade if you will is really based on verizon earnings which showed weaker than expected only 50%. the iphone sales were of the iphone 5, high-end, best margins, if you will, very attractive margins so you say expect disappointment today? >> we think so. we have as you mentioned two cuts. the first, actually had a chance to go out and visit with a number of carriers around the world, both face-to-face and over the phone and that led me to the conclusion that apple was candidly losing share and we think losing share to samsung and no longer the top-notch phone out in the market. we think effectively competing with samsung. we think the market is moving away from apple. they're losing some share in the high end. in addition, we think there's a number of chinese phones or
concerns. shares of apple suppliers tumbled. >>> and voting on the next italian president gets under way in rome with berlusconi and bersani apparently backing the same candidate. rifts in the upper left could jeopardize the process. >>> and we're live in moscow amid rumors of division in the kremlin. we'll speak with the former president of the czech republic in the next 15 minutes. >>> welcome to "worldwide exchange" this morning. plenty going on in the program. we also want to draw your attention first and foremost to the continuing issues across the commodity complex, one where gold has gotten the lion's share of attention. but others, whether it's industrial metales and crude are participating today. a rebound shaping up, but not the case for copper, dr. copper down better than 1%, 1.2%, in fact. and that is spurring a sell-off in the shares of a lot of the minors. new crest among those heavily to the downside in some cases. fortescue down nearly 8%. rio and bhp have recovered a little bit as we move through the trading session. and it's not just the big names, two smaller names wer
at this point in time. back to you. dagen: thank you. connell: apple driven by profits of the iphone. they are said to report tonight after the bell. dagen: down 40% last fall. dagen: the president budget. take a look at how world currencies are doing against the greenback today. ♪ ♪ [ female announcer ] from meeting customer needs... to meeting patient needs... ♪ wireless is limitless. ♪ from finding the best way... ♪ to finding the best catch... ♪ wireless is limitless. [ male announcer ] a car that can actually see like a human, using stereoscopic cameras. ♪ and even stoitself if it h to. ♪ the technology may be hard to imagine. but why you would want it... is not. the 2014 e-class. it doesn't just see the future. it is the future. ♪ >> it is 23 minutes past the hour. israel is joining written and france and accusing syrian resident of using chemical weapons last month. based on visual evidence, he believes the legal nerve agent was probably used. rebels. a car bomb exploded outside the french embassy in tripoli this morning. two french guards were injured i
. selling across the board, particularly in economic sensitive areas like energy and technology, and apple, for example, below $400, and we'll is more on that throughout the show. the one thing to note is the volume is not as heavy like we saw on monday. there's less volume and less conviction to the selling; however, the selling is happening across the board. there's economically sensitive areas like financials bringing me to bank of america. reporting their quarterly numbers, look at bank of america. this weighing on the dow jones industrials, but more importantly, bank of america, itself, down six and a quarter percent. financials down with it, and missed estimates, the big story, despite profits qaw drupe -- quadrupled for the quarter. sector to sector, defense sectors doing better, utilities, health care, and telecom. back to you. melissa: thanks so much. lori: fbi confirms preliminary tests on a letter sent to president obama tested positive for ricin. rich edson has the latest. rich, when you hear news like this coming after the bombings in boston, you understand why the fear trade
. it is somewhat reminiscent to what happened to apple. in the paper market, you have a dramatic selloff. in the physical market, the demand is very, very strong. connell: let's follow up on that. let's talk about apple. the big game for the dollar versus the euro. is that part of the case you make for gold? >> i think part of the reason is for safety. in times like this, i think now is a fantastic entry point. it is certainly better than two weeks ago. it is uncorrelated. that last forever. hopefully it will bring the price back up. connell: she is trying to hold back. dagen: it does not have the magical properties. i do want to ask you about storage capacity. are we maxed out in terms of the ability to store gold? >> we are not maxed out. individual investors, i think they are hitting struggles. you are saying that on a retail level. on an institution level, you are not saying that at all. connell: come back and hang out with us. i hope you like those. we like him as a guest. dagen: connell is very needed. [ laughter ] connell: the reopening of the privacy debate. privacy versus safety
with me. >>> other big story now is stronger than expected corporate earnings. good story. and apple beat, strong profit in big industrial companies. gave us a big rally today. remember, please, profits are the mother's milk of stocks. all that's up next. and please don't forget my other dictum. free market capitalism is the best path to prosperity. we'll be right back after this. >>> it's hard to hit home runs all of the time. is that part apple's problem? >> i don't know if it's a problem, larry. tim cook did say we've got some cool new stuff coming in the fall and in 2014. that might have been what triggered an after hours selloff. some people interpreted that to mean we don't have new stuff coming in the summer. but will he he also talked about new product categories the team is working on. yes, apple has been coming out with a lot of new stuff over the past couple years, but historically, they have taken longer between some major launches. between the ipod and the iphone, there was about six years where apple was mostly doing software iterations. >> john fort, thank you very much, we
to keep an eye on apple shares today. it dropped below $400 yesterday or the first time in 16 months. the decline came after a chip suppliers forecast led them to start worrying about weakening demand for the iphone and ipad. joining us is gene munster. gene, by the way, also covers google and google will be reporting after the bell tonight. gene, why don't we start with apple. this has been an incredible run up and then an incredible drop. below $400. is this somewhere you saw the stock going? >> no way. this is -- we thought there was a floor at 450, so this is a lot lower than we thought it was going to go. >> and at this point, now that it has reached 400 at least in the intra day trade, does that worry you that there is still more room to decline or do you think at this point it's stabilized? >> we think there's an opportunity here. the street numbers still need to get reset. we're 10% below the street for the june quarter. i think once these estimates get reset, that's the point where investors are going to start to get interesting. the southside still hasn't taken those nebs d
wireless broadband network. facebook is talking with apple about creating a version of its own software for the izone a week after the social media giant announced a deal with android. have a great day. through all the years that have passed. the failures. the successes. the people i've touched along the way. i can look back and be proud. knowing that with the help of my suntrust advisor, i didn't just live a life. i built a legacy. something worth passing along. and protecting. suntrust private wealth management. building and protecting legacies since 1892. >> the national park service is considering closing visitor facilities on the national mall earlier in the evening and it's looking into eliminating a late- night ranger hours as well. ranger stations and nearby restrooms right now are open until almost 11:30 until midnight. the park service is considering closing those facilities now it 10:00 tonight. the monuments themselves would stay open. spokesperson says the proposed cuts are not related to sequestration. on this, 55 degrees tuesday morning. >> ahead, we are continuing covera
pepsi and verizon. some of the other big companies. one stock we are keeping an eye on is apple. and i just want to pull up the very latest quote on that. apple stock is down $8.5 a share. about 2%. it's now below 400 $400 a share. $394 is where that is. apple stock down 42% from all time high of $705 last september. one money manager says apple could fall into the 300s in the coming weeks. it is now at $394 right now. we'll keep an eye on apple stock. >>> oakland is proposing a budget for the next two fiscal years that calls for spending. the budget proposal also includes two more police academies. however, the city will still need to eliminate 80 positions. the deadline for a new budget is june 30th. the public will be able to weigh in before that deadline. >> time now 7:45. firefighters are investigating an overnight fire that gutted a house in san leandro. started on deal avenue and dowling boulevard. no one was living there. neighbors made sure people living nearby got away safely. >> everybody called from one house to the next. and couple people knocked on everybody's doors. we a
your money today, courtney reagan joins us. good morning. >> good morning, apple reports today, with the stock in freefall dropping below 400 after peaking above 700 in september, you know it's the talk of wall street. apple is still selling a record number of iphones and ipads, but the growth is growing and competition from samsung and other smart phone workers. >>> seven banks including pnc and capital one reign in bonuses for those who meet or exceed targets. federal regulators have been concerned about the ties between high pay and if amount of risk banks are taking. >>> now you never have to get off the couch. piz zoo and microsoft -- pizza and microsoft are launching a new app, 25% of pizza orders are made online. >> that sounds like a match made in hemp. thanks so much, courtney. >>> in other action on the street, netflix shares rose in trading thanks in part to original streaming content. they plan four families stream at once for $11.99 a month. >>> senators voted overwhelmingly in favor to help force online retailers to collect tens of billions of dollars in sales tax
... juicy red cherries! (cheering) and... crunchy green apples! (cheering) and... - one special golden pear! (cheering) - let the fruit picking commence! - huh? - commence is a fancy word for... begin! - ok, toots, i'm going straight for the special golden pear! - daniel, daniel, daniel! let's find some red cherries! - ok! (laughing) we need to find some cherries! which tree has the cherries? look! way up in that tree! i see cherries! - let's try to pick one! - let's go! here i go! whoa! - c'mon, prince wednesday! you can reach! - almost got it! - did you get a cherry? did you get a cherry? - nope. no cherry.
mentioned tech, let's start with apple. we have been killing apple, it is getting killed. do you sell now into earnings? >> it will probably get killed again, we're looking for a miss on eps, earning -- i am sorry esp, below $ 10 on apple but the stock has been battered so bad, people might buy in sympathy, i don't know if i would be panic selling it ahead of the open, if you are looking to buy it, i would not jump in yet, trade lightly. tracy: caterpillar, is a good litmus test for the local economy. you are expecting a 40% drop for mining come purchases, from china in particular. >> what we'll see from caterpillar in line to slight beat for this quarter, but the forward projects that will hurt caterpillar could look for weakness and stock to move lower after earnings. tracy: i love that hasbro has -- we buy kids for our toys. >> mattel had an awesome quarter, and hasbro has partnered up with a jewelry company to do a lot of hasbro-themed jewelry, i don't know if i am buying barbie-themed jewelry, it is interesting, i would be a buyer, lightly. tracy: i got 30 seconds left, rest of earni
you ask, apple is save youring questions, all of them. ake free... ...while smelling 100% handsome. [ josh ] and with a double dose of confidence like that... mmmmmm. [ c.j.] ...good happens. [ sniffs ] ahhh! [ male announcer ] head & shoulders with old spice. very logical thinker. (laughs) i'm telling you right now, the girl back at home would absolutely not have taken a zip line in the jungle. (screams) i'm really glad that girl stayed at home. vo: expedia helps 30 million travelers a month find what they're looking for. one traveler at a time. expedia. find yours. >> 15 minutes till the top of the hour. let's span the globe to see what headlines are coming overseas. we begin in china where two more people died from a new strain of bird flu bringing the death toll to 20. health officials say there are 102 cases reported of those 70 still in the hospital. the source of the infection has not yet been identified. next to australia where a fisherman has a painful run in with a 10-foot shark. the man was fishing with his brother that's when a gray nurse shark bit him on both legs givi
is just -- pretty damn radical and dramatic from net scape to yahoo! to google to facebook to apple. is apple up or is apple down. how are you guys doing? what's next for google? >> what's next is what's next for the last year, which is the shift to mobile. what we see every quarter in our business is we see more and more people moving to mobile phones and mobile tablets an moving away from personal commuters and macs. you see this in the industry. so the tools and techniques for mobility are just getting better. there's a whole new generation of companies and applications which are mobile first or mobile only you'll carry around. these application will make your life better. some will be from google, some will be from competitors. fact of the matter is we're all becoming much more reliant on these devices. >> isn't that remarkable. i'm sure you're 99% mobile, mr. space age whiz kid. but even i, at 50, i look at this thing now -- like it is the edsel. >> it's heavy. >> i never carry that on the plane. i've now got my ipad. we're playing with the surface as well. it is lighter, it ca
the market. shares of apple are up 40% from their high in 2012. apple stockt 5.50% in its trading yesterday. >>> "the new york times"ays s scientists have discovered the degnome of the see la camp. what is that? it's a pre constructed fish rjt they look at how fish learn to walk and breathe air. >>> and the "houston chronicle" says the senate urges obama to pardon boxer jack johnson. he crossed state lines with a white woman for, quote, immoral purposes. he would right johnson's name and correct a historical wrong. >>> the wall screen journal says cars could go mainstream by 2035. experts say they will be able to pile up themselves in stop and go traffic. who pays in a driverless car? >> i want to pass on that. >>> we've been reporting all morn on the texas explosion that killed as many as 15 people. we want to go back to west, texas. manuel bojorquez is there. manuel, good morning again. >> reporter: good morning, gayle. the weather has turned cold and rainy here. that is certain to hamper some of the efforts of the authorities as they look for survivors. as you mentioned earlier, 160 peop
suspended. melissa: i feel like it happens all the time. more than one bad apple. apple iphone's return to manufacturer boxcar on. lori: tax-free online shopping could be numbered. melissa: take another look at metals as we head out to break. copper trading lower. we will be right back. ♪ thank you orville and wilbur... ...amelia... neil and buzz: for teaching us that you can't create the future... by cnging to the past. and with that: you're history. instead of looking behind... delta is looking beyond. 80 thousand of us investing billions... in everything from the best experiences below... to the finest comforts above. we're not simply saluting history... we're making it. [ lighter flicking ] [ male announcer ] you've reached the age where giving up isn't who you are. ♪ this is the age of knowing how to make things happen. so, why let erectile dysfsfunction get in your wa? talk to your doctor about viagra. 20 million men already have. ask your doctor if your heart is healthy enough for sex. do not take viagra if you take nitrates for chest pain; it may cause an unsafe drop in bloo
the apple or the orange? you do not know whether the department of labor tells you if you are to prefer apples or oranges. >> you suppose we should work on that aspect of it. could you explain what provision in the article it references in out?opinion on the car >> if a firm sponsors a h1b worker for a green card, they put in the paperwork that will reduce deeper h1b dependent -- their h1b numbers. they will n have to do good faith recruiting more pay the higher wage levels. i think it is a mistake and it will affect not just facebook, and we should not make policy around one firm, but other firms to exploit the program. said to have been on an h1b these uin year experience is relevant. why you say that these holders at these service companies are not really specialize? thate majority of the work the indian offshore industry does it is back office i.t. work for large enterprises here in the u.s. it does not require the necessary skill to do the traditional product development work that microsoft may require their engineers to do. the nature of the worked is really less of research and d
're someone very special. now discover caramel apple filled werther's original. and "multiple choice," come to walgreens for help finding the one that's right for you... like centrum. now, get four dollars off select centrum products with balance rewards card. at the corner of happy and healthy. for over 30 years. and it's now the most doctor recommended, the most preferred and the most studied. so when it comes to getting the most out of your multivitamin, the choice is clear. centrum. >>> coming up from here in boston we'll have the latest overnight developments on the investigation into the deadly bombings here, savannah? >> we'll also have our exclusive interview with president obama, what he's saying about the in:nk and the fight over the guns bill, after your local news. especially my niece. the moment she pointed out my moderate to severe chronic plaque psoriasis... well, it was really embarrassing. so i had a serious talk with my dermatologist. this time, she prescribed humira-adalimumab. humira helps to clear the surface of my skin by actually working inside my body. in clinical tr
is officially unveiling a music discovery app today. we have the details before it goes public. the apple has changed the way so many people discover music, giving you several ways to find songs based on twitter activity that will bring the most popular tracks and emerging singers. the new app puts art tests front and center. you can go to their profile to see what they listen to. think of it as maybe like a 21st century mix tape if you will. >> the mix tape. >> by the way, the birthday girl has no idea what a mix tape is. >> i do. maybe a mix cd. >> you don't remember it. >> i got to test it out. i was like, that's kind of cool. i'm following about 63 art tests. i can see who they are following. >> it's pretty cool. >> a great idea. >> did you make mix tapes? >> oh, yes. like the spring break mix tape. the breakup mix tape. the i'm in love mix tape. then you make a tape for your boyfriend and give it to him for him to listen to. >> it's now on your phone. >> there you go. >> would you ever imagine that a tabloid could play cupid? that seems to be the case for gwyneth paltrow. she said they w
the ball or we need to change the laws. go ahead, mark. >> apples and oranges. you know, terry didn't say anything that was untruthful. they did exactly what they were asked to do back in 2011. f.b.i. conducted the interviews. whatever level of interview and experience the agent was, he concluded there was no information that would go forward to pose a terrorist threat. that being said, we had the information and the reason to do the interview. there is an entire section in the patriot act for sharing intelligence with local law enforcement agencies. that is the first question. did boston pd know this information and know that this person was interviewed? answer is no. second, exactly where is the f.b.i. agent that did this interview? has he disappeared from the planet? is he in the boston office? was he involved in the task force? did he see the photographs? did he get involved in this at all? did he know there was a bombing? did he come forward and say i interviewed a guy in boston that is russians thought was a jihad radical. how many times did russia send a clue about a jihadist extre
. >> we talk about the financial institutions. we won't bring up apple today. that is our favorite topic. but goldman sachs coming out and trading revenues were actually strong. investment stims were strong. >> i don't have a position in goldman sachs but my cursory look was that this is good. i know stock is trading down today and that's just short-termism. if you're a long term investor in goldman sachs, i would think you would feel good and not worry about whether the next two to three weeks is going to be bad or good. cheryl: top line was good. speaking of extra security in front of the new york stock exchange, we have some employees there but another thing we're looking although, we have numbers coming out after the bell today. intel, yahoo. when you look at the numbers, do you put a weight into this quarter? comparison to the first quarter of last year, it will be toughest specially for intel. >> those two names are story stocks right now. the story with intel, nobody is expecting anything great for them. not after the p.c. sales numbers from last week and, you know, these guys hav
, supposedly. >> it's interesting, that's the same thing people said about the shares of apple when they were selling off, that you had to sell your winners to pay for other stuff. >> if you need liquidity, you go where -- >> i think it's more japan than cyprus, don't you think? >> it's more dependent on cyprus? >> no. more japan than cyprus. >> there were rumors that cyprus was selling gold. >> i saw those rumors. >> to get it started, there were so many -- and it was pointed out yesterday, i think i was reading something from peter chip, who loves gold, that when it went up to a thousand or 1200, maybe that was all fundamentally true. but then once it went up to 1200, but then once all the investment guys that were having trouble getting returned in equities, once they saw that there was momentum there, all kinds of investment money went into it to try to chase return. >> but he was saying 1200 is fundamental? that's still down a couple hundred from where it is now. >> there were people saying 1260 people last week saying 800 or 900. >> so does bid coin track gold? >> apparently. apparently
for you on this tuesday apple succinct. three people are dead including an 8 year-old and 176 are hurt this morning after two bombs exploded near the finish line of the boston marathon. president obamas said those responsible will feel the full weight of justice. the fbi is taking charge of the crow investigation. right now they say there is no motive and there's no one in custody. >> meanwhile back in the bay area, security and law enforcement officials are stepping up patrols on the airport to public transportation, if you're out and about stand there expect to see at least as is everywhere. >> witnesses describe some of the injured lost limbs in the boston marathon explosions. one man was covered with the evidence of yesterday's attacks. >> my pants, a close. >> showing the flag?. the flag i was holding the whole time and this is how the flag ended up covering the blood of all the victims terry >> there were thousands.. >> if there were thousands of people running the marathon or watching it when the bombs went off. >> the deadly blast knocked runners off their feed and triggered m
shooting. "new york times" won for reporting on an avalanche and business practices for apple and walmart. associated press winning for photo coverage of the war in syria. also "the washington post" wall street journal winning for commentaries and the minneapolis "star tribune" winning for editorial cartoons. >> bill: little bit for everybody. >> abc wants to talk to the masters golf champion, adam scott, about appearing as the next bachelor on its prime time hit reality series. bachelor producer robert mills tweeting yesterday he wants to meet with the 32-year-old champion about making him the star of a show that has a guy go through 25 women to find through love. >> bill: talk to tiger. >> last thing this guy needs. he's one of the best looking guys in the world. he's now the masters champion. >> and in sports two young college basketball players announced plans to leave school and enter the nba draft. noel, freshman for the kentucky wildcats is ready to take the big step in declaring himself for the draft as did georgetown hoya sophomore porter jr. noel could be the number one overall
of profit right now. i'll give your mobile update. apple fell below $400 a share yesterday. it was as high as 705 in the last year. they have lost more than 200 billion in market capitalization in just a little stretch. the key is people think that the bloom is off the rose and demand is not so great for this product anymore. >> brian shactman, thank you for everything today. stengel is st. we'll show you "time" magazine's list coming up next on "morning joe." [ male announcer ] at his current pace, bob will retire when he's 153, which would be fine if bob were a vampire. but he's not. ♪ he's an architect with two kids and a mortgage. luckily, he found someone who gave him a fresh perspective on his portfolio. and with some planning and effort, hopefully bob can retire at a more appropriate age. it's not rocket science. it's just common sense. from td ameritrade. [ jen garner ] what skincare brand is so effective... so trusted... so clinically proven dermatologists recommend it twice as much as any other brand? neutrogena®. recommended by dermatologists 2 times more than any other brand
apples with oranges. are talking about on 90% is a number that the gao uses as an effectiveness ratio. it is a chelation of apprehension -- calculation of apprehension of the thames. technology is the part that will help us more confident in the -- in apprehensive. obviously everyone's when hundred percent of everything. wants 100% of everything. it will not happen. someone who has lived at the border the whole time, you can make it safe and sas can w h the forces you have. ththe at is al that we strive for. the 3500 additiol personnel for the ports of entry -- are for the ports of entries themselves. the ports have become so clogged and the lines get so long. that becomes an incentive to go around and try to sneak in through some other way. the 3500 and designed to meet what we need to accurately staff the ports. isthe 90% that the gao describing is the u.s. and border whether it is north, south, over water, or land, just the land period. >> those are the numbers from a recent report. >> i want to be sure i am clear. >> i understand. >> just to clarify for myself, the department is s
and it's quite remarkable to see. this is very much a story of apple pie and chevrolet neighborhood, today, after all that horrific violence that happened in the community, all that fear that happened in the community, they were shutdown, families are out. you see people walking their dogs, you see little kids setting up a lemonade stand, one little girl telling me she is going to take the proceeds from that stand and give them to victims of the bombing, real heartwarming stories, you see a lot of folks from the surrounding boston area who just wanted to come into watertown and see what was going on, even taking pictures. one lady had a good sense of humor about it on the street where the shootout happened early on friday, she goes, my car sustained bomb damage, my husband's sustained bullet damage. i hope that's covered by our insurer. there's a little lightness here and there on the serious side, over on franklin street exwhere the second suspect was ultimately found, craig, that is still very much an active crime scene. when we went over there we saw fbi investigators still combi
they are apples and oranges except for the fact that they fit our inclusion criteria. a lot of terrorism and the united states is born and raised here. host: based on your background in this, are there any parallels to what happened in the oklahoma city bombing, to what we potentially could see with the 19-year-old dzhokhar tsarnaev, who is about to be charged probably later this week? guest: it certainly well within the cards. if he is convicted, what will be the fifth largest act of terrorism in the united states, then went on to be involved in the murder of another law enforcement official, and then went on to throw improvised explosive devices out of two cars, one of which was a carjacked vehicle. this is an extraordinary example of violence. depending on evidence, which i certainly have no inside knowledge of, this has the potential to go to trial. host: one day after the bombings took place, the other was killed in that shooting in watertown, massachusetts, the center public and later mitch mcconnell had this to say on the senate floor tuesday. [video clip] >> these attacks are a g
, , they apple, the day appoint thousands of people here in the united states. they are greek a. they are ben by immigrants. that is something which should be thinking about. >> i would hope so. the evidence is quite clear on the capacity of immigration. i havehe time remaining, you released this analysis to quell the immigration reform. it can boost the american economy by as much as 1% every year. or reduce the deficit by as much as support for a trillion dollars. -- as much as 1.5 trillion dollars. do you want to elaborate on that? >> i could say a couple of things. >> economic growth comes from growth in people and their growth and activity. immigration controls both sides of the labor force anson's immigrants tend to work more you get labor force growth. as you mentioned the of to give small businesses and doctors that raise productivity of those workers. and their benefits to the overall economic growth, thus raising productivity for the -- productivity. that -- i did not taylor that estimate to 2013, 2014, 2015. this bill will take some time to pass and commence. you want to think of t
nutritionally balanced by adding fresh carrots and apple slices and immediately realized they would not last more than a week. much less the months that the lunchables needs to stay either in the warehouses or the supermarket waiting for someone to buy it. and after, i mean, it became a huge hit. the first year it exceeded, i think it hit $218 million in sales. it was astounding. nobody had expected it to take off like that. they came up with other lunchables including pizza lunchables, hamburgers, hot dogs, all eaten cold by kids. and when they stopped to think about it, they realized that it wasn't the food that the kids were attracted to, it was the badge value, the status symbol of bringing this cute, adorable lunchables to the lunchroom, opening it up, and all your friends gathering around and seeing you put it together and eat it. so -- and they came up with this incredible marketing slogan hitting on that which is for kids, all day you've got to do what they say, but lunchtime is all yours. the marketing power as much as using salt, sugar, fat as ingredients is phenomenal in the indus
Search Results 0 to 32 of about 33 (some duplicates have been removed)